How To Research Keywords – Full Guide – English Urdu

Introduction

Keyword research is an important part of digital marketing. This process tells us which keywords and phrases are most popular on log search engines, so we can optimize our content around those keywords. In this article, we will discuss what is the How to find relevant keywords, and which keywords are the best.

Keyword research digital marketing ka ek ahem hissa hai. Yeh process humein batata hai ke log search engines par kon se lafz aur phrases zyada dhoondte hain, taake hum apne content ko unhi keywords ke aas paas optimize kar saken. Is article mein hum discuss karenge ke Keyword research for beginners ka best tarika kia hai, aur kon se keywords best hote hain.

The best way to do keyword research

Understand the niche

First, it’s important to understand your niche. Know what your target audience is looking for and what their issues are. Identify key topics and trends in your industry.

Identify the seed keywords

Seed keywords are the primary keywords that drive your business. This is the starting point from where you start your Keyword research for beginners. For example, if your business is in “gardening”, “gardening tips”, “plant care”, “home gardening” could be seed keywords.

Using Keyword Research Tools

There are tons of tools available that can help you find keywords. Some popular tools are:

• Google Keyword Planner: Google Ads tool that provides keyword ideas and their search volume.
• Ahrefs: Comprehensive tool that provides keyword research as well as Competitive keyword analysis.
• SEMrush: Another powerful tool that provides keyword ideas and SEO insights.
• Ubersuggest: Neil Patel’s tool that provides keyword suggestions and search volume data.

Keyword Research Karne Ka Best Tarika

Niche Ko Samjhein
Sab se pehle, apni niche ko samajhna bohat zaruri hai. Yeh jaan-na zaruri hai ke aapke target audience kya search kar rahi hai aur unke masail kya hain. Apni industry ke major topics aur trends ko identify karen.

Seed Keywords Identify Karen
Seed keywords wo basic keywords hote hain jo aapke business ko represent karte hain. Yeh starting point hota hai jahan se aap apni keyword research shuru karte hain. Example ke tor par, agar aapka business “gardening” mein hai, to “gardening tips”, “plant care”, “home gardening” seed keywords ho sakte hain.

Keyword Research Tools Ka Use Karen
Bohat se tools available hain jo aapko keywords dhoondhne mein madad kar sakte hain. Kuch popular tools hain:

• Google Keyword Planner: Google Ads ka tool hai jo keyword ideas aur unki search volume provide karta hai.
• Ahrefs: Comprehensive tool hai jo keyword research ke sath sath Keyword difficulty analysis bhi provide karta hai.
• SEMrush: Ek aur powerful tool hai jo keyword ideas aur SEO insights provide karta hai.
• Ubersuggest: Neil Patel ka tool hai jo keyword suggestions aur search volume data provide karta hai.

How to use long-tail keywords in blogs 2024

Search long-tail keywords
Top Tips For SEO keyword strategies

Long-tail keywords are phrases that are more specific and have more competition. Using them can improve your ranking and get you targeted traffic. Example: “How to care for indoor plants in winter” is a long-tail keyword that is specific and targeted.

Long-Tail Keywords Dhoondhein

Long-tail keywords wo phrases hote hain jo zyada specific hote hain aur kam competition hoti hai. Inka use karne se aapki ranking improve ho sakti hai aur aapko targeted traffic mil sakta hai. Example: “how to take care of indoor plants in winter” ek long-tail keyword hai jo specific aur targeted hai.

Competitive Analysis

Analyzing your competitors’ keywords can be very beneficial. To find out what their keywords are and how their content is ranking, use tools like Alphabet and SEMrush. Identify successful competitors’ keywords and incorporate them into your content strategy.

Competitor Analysis Karen

Apne competitors ke keywords ko analyze karna bohat faidemand ho sakta hai. Yeh jan-ne ke liye ke unke keywords kon se hain aur unka content kis tarah se rank kar raha hai, tools jaise Ahrefs aur SEMrush ka use karen. Competitors ke successful keywords ko identify karen aur unko apne content strategy mein shamil karen.

Understand search inten

It is important to understand search intent, why people enter a specific query on search engines. Search intent can be divided into 4 main categories:

• Informational: When searching for information (for example, “how to grow tomatoes”).
• Navigational: When searching for a specific website or page (for example, “Facebook Login”).
• Transactional: When someone wants to buy something (for example, “Buy gardening tools online”).
• Commercial Investigation: When researching before making a purchase (for example, “Best Gardening Tools 2024”).

Analyze Search Volume Aur Competition

Har keyword ki search volume aur competition ko analyze karna zaruri hai. High search volume keywords aapko zyada traffic de sakte hain, lekin unmein competition bhi zyada hoti hai. Low search volume keywords mein competition kam hoti hai lekin traffic bhi kam hoti hai. Ek balance maintain karna zaruri hai.

Which Keywords Are Best?

Relevance

The best keywords are those that are relevant to your content. Keywords should be relevant to your niche and target audience.

Kon Sy Keywords Best Hote Hain

Best keywords wo hain jo aapki content se relevant hote hain. Keywords ko aapki niche aur target audience ke mutabiq hona chahiye.

Conclusio

Keyword research ek crucial process hai jo aapki digital marketing strategy ko successful banane mein madadgar hota hai. Best tarika yeh hai ke aap apni niche ko samjhein, seed keywords identify karen, Keyword research tools ka use karen, long-tail keywords ko target karen, competitors ka analysis karen, search intent ko samjhein, aur search volume aur competition ko analyze karen. Best keywords wo hote hain jo relevant, high search volume, low competition, commercial value, long-tail aur local hote hain.